How Events Help Bridge the Online/Offline Gap
If you’re running an online business, then you’re still going to want to have some form of presence in the offline world. This helps to humanise your business, and humanisation is something that will encourage people to buy your...
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5 min read
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New Star Studded British Airways Safety Video is Just Perfection
Safety instructions before flying have never been funnier and just goes to show how simple it is to reinvent such an important, yet tired tradition & make it feel fresh - well done BA!
Why Humanising Your Brand Is The Greatest Thing You Can Do
Companies and people alike need to have rules - that’s a given - but do they have to be short sighted and lazy attempts at creating order?
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8 min read
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New “Brilliantly Filthy” Maltesers Ad Is Rocking Our World
A cheeky new Maltesers ad featuring a disabled protagonist has been lauded on Twitter for its deliciously naughty use of innuendo.
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The New BA Advert Will Give You The Feels
British Airways has been flying to India since 1924, and in its most recent ad, celebrates its love of the country with a vignette inspired by a true story.